SEO and AI search, without the hype
What is really changing in the world of search — Google, ChatGPT, AI Overviews — and what is worth doing about it. Written for business owners and professionals, not for industry insiders.
How to rank a website on Google in 2026
The four real stages, in the right order: technical foundations, keyword research, content that answers, authority over time.
DIY SEO check: 15 checks in 15 minutes
The checklist I run before every quote: technical foundations, content and readiness for AI search, with a free tool to speed up the checks.
How much does SEO consulting cost in 2026
Real figures, what a serious quote must include, and the cases where SEO is not the right spend right now.
The new Search Console report on AI citations
The Search Console Generative AI report is now visible to everyone: what it really tells you and what it still can't.
SEO in the age of AI answers: what really changed in 2026
AI Mode past a billion users, falling clicks on the top results, the age of citations: an honest look at search in 2026 — and the four concrete things to do.
Archive
New articles on the way: I write here when there is something worth saying, not to fill a calendar.
What you will find on this blog
One article a week, on Thursdays, about what has genuinely changed in search: Google algorithm updates, AI Overviews and AI Mode, how to get cited by ChatGPT and Perplexity, Search Console data read without scaremongering. Every figure quoted comes from an open, verified primary source — official announcements, studies with a stated methodology, recognised industry publications. If nothing happens in a given week that deserves your time, the article says so, or explains one useful thing properly instead of inventing a news story.
Who we write for
For business owners and professionals who need to decide where to invest, not for industry insiders: no acronyms taken for granted, no promises. If an article leaves you with a question about your own specific case, the right place to start is the free SEO analysis — or the automatic analysis tool, the same one we use ourselves.