Competitor analysis

Find out why your competitors outrank you on Google

The competitors who do best online are not necessarily the best at the job: they are the ones who own the right searches. A competitor analysis reveals exactly which searches bring them customers — and how to bring those customers to you.

What the analysis covers

Map of your organic competitors

Who actually holds the top positions for searches in your sector — often not the competitors you know, but portals, marketplaces or businesses you had never considered.

The keywords that bring them customers

For each competitor: the queries that send them traffic, the ones with commercial intent, and the ones where they are vulnerable because their page is weak.

Content gaps

The questions nobody in your market answers well: the cheapest opportunities to stand out, on Google and in AI answers.

Authority and backlinks

Where your competitors' links come from, which ones you can earn too, and which ones are not worth chasing.

Prioritised plan of attack

Not a report to file away in a drawer: a list ranked by impact, with what to do first and what can wait. If you want, I can carry it out for you.

A first look, free of charge

Run your site (or a competitor's) through the tool: comparing the scores already gives you a first clue as to who is in better shape.

Try the free tool →