FAQ

The questions everyone asks (and the honest answers)

If your question isn't here, send it to me: I reply within one working day.

The answers, one by one

How long does it take to see results?
First movement in 4-8 weeks, results you can feel on the business in 4-6 months. It depends on where you start from, on the competition and on the age of the domain. Anyone promising page one in two weeks is lying to you — or targeting keywords nobody searches for.
How much does SEO consulting cost?
The audit starts at €249 one-off, monthly programmes from €390. You'll find everything on the pricing page. After the free analysis, the quote becomes a fixed number.
Can you guarantee me the top spot on Google?
No, and nobody can: no consultant controls the algorithm. What I do guarantee is method, work actually done and numbers you can verify every month in your own Search Console. Be seriously wary of anyone who "guarantees" rankings.
What is AI SEO (GEO)?
Optimising to get cited by generative engines: ChatGPT, Google AI Overviews, Perplexity. Around half of Google searches today show an AI answer before the results: being the source cited in there is the new number one. I explain it properly here.
Does SEO still make sense if AI answers instead of websites?
Yes, but it has changed: AI systems draw from search indexes and cite the best sources. Without SEO you don't even make it into the pool they draw from. Traffic is shifting, not disappearing — and it needs to be captured wherever it goes.
Will you work with my web agency / my developer?
Yes, no problem: I can stick to analysis and direction and leave the execution to your team. But if the changes sit in a queue behind other jobs for months, I'll point it out — which is why I usually implement them myself.
My site is WordPress / Shopify / custom-built: is that OK?
Yes. I'm a developer: I work on any platform. And if the platform itself is the problem (it happens), I'll tell you with the numbers in hand, not to sell you a rebuild.
Do I also need advertising (Google Ads)?
It depends on the goal: advertising brings traffic straight away but stops when you stop paying; SEO is slower but builds an asset that keeps paying. Often the right mix is advertising at the start and SEO once things are up to speed. Campaigns are managed by MariVision.
I have a brand-new site: how hard is it?
Honestly: hard. A new domain starts with no history and no authority, and Google takes months to trust it. You can speed things up with excellent content and niches with little competition — but the timescales need to be factored in from the start, not discovered later.
How do I measure whether you're doing a good job?
From your Google Search Console: rankings, clicks and impressions are all there, verifiable by you at any time. My monthly report starts from that data — never from made-up metrics or "proprietary scores" you can't check.